Casual 70S Summer Fashion

2 min read

70's Summer Style 2022

Casual 70s Summer Fashion


The 70s were a time of freedom and self-expression, and this reflected in the fashion choices of the era. Casual summer fashion in the 70s was all about embracing comfort and style, with a laid-back and carefree vibe. From bohemian maxi dresses to flared jeans and tie-dye shirts, the 70s had a unique fashion sense that continues to inspire today. In this article, we will explore the key elements of casual 70s summer fashion and provide tips on how to incorporate these trends into your wardrobe in 2023.

What were the popular clothing items in the 70s?

The 70s saw the rise of several iconic clothing items that are still popular today. One of the most notable trends was the maxi dress. These long, flowing dresses were often made of lightweight fabrics like cotton or chiffon and featured bold prints and patterns. Another popular clothing item was flared jeans, which were characterized by their wide leg openings. These jeans were often worn with platform shoes or sandals for a chic and casual look.

How can I incorporate 70s fashion into my summer wardrobe?

There are several ways to incorporate 70s fashion into your summer wardrobe. Start by adding some bohemian-inspired maxi dresses to your collection. Look for dresses with floral prints, ruffles, or peasant-style details. Pair these dresses with a wide-brimmed hat and some chunky sandals for a complete 70s-inspired look. Another option is to invest in a pair of flared jeans. These can be worn with a simple white t-shirt and some platform sandals for a casual yet stylish outfit.

What accessories were popular in the 70s?

Accessories played a crucial role in completing the 70s summer fashion look. Wide-brimmed hats, oversized sunglasses, and floppy sun hats were all popular choices. Layered necklaces, stackable rings, and hoop earrings were also trendy during this time. Don’t forget to add a fringe bag or a woven straw tote to carry your essentials in true 70s style.

What colors and prints were popular in the 70s?

The 70s were all about vibrant colors and bold prints. Earthy tones like mustard yellow, burnt orange, and olive green were popular choices for clothing items. Prints such as paisley, floral, and tie-dye were also common. To incorporate these colors and prints into your summer wardrobe, opt for dresses or tops in these shades or look for accessories with retro patterns.

How can I modernize the 70s summer fashion?

While embracing the 70s fashion trends, it’s essential to give them a modern twist. Mix vintage-inspired pieces with contemporary clothing items to create a unique and updated look. For example, pair a bohemian maxi dress with a denim jacket or layer a tie-dye shirt over a pair of high-waisted shorts. Don’t be afraid to experiment and have fun with your outfits.

Where can I find 70s-inspired clothing?

Many fashion brands today offer 70s-inspired clothing. Look for brands that specialize in bohemian or retro fashion, as they are likely to have a wide range of options. Online platforms like Etsy and vintage stores are also excellent sources for finding authentic 70s clothing. Mix and match vintage pieces with modern finds to create a unique and personalized summer wardrobe.


Casual 70s summer fashion was all about embracing comfort, style, and self-expression. With key elements like maxi dresses, flared jeans, and vibrant colors, this era continues to inspire fashion today. By incorporating 70s fashion into your summer wardrobe, you can create unique and stylish outfits that reflect your personality and love for retro trends. So, go ahead and embrace the carefree spirit of the 70s in your summer fashion choices!