Victoria's Secret Plus Size Models: Breaking Barriers In The Fashion Industry

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Over the years, the fashion industry has been criticized for its lack of inclusivity and diversity. However, things are changing, and Victoria’s Secret, one of the most renowned lingerie brands, is taking a step forward by embracing plus-size models. In this article, we will explore the significance of Victoria’s Secret featuring plus-size models and how it’s breaking barriers in the fashion world.

What is the Victoria’s Secret Plus Size Initiative?

Victoria’s Secret Plus Size Initiative is a campaign launched by the iconic lingerie brand to promote body positivity and inclusivity. It aims to showcase a diverse range of body types, including plus-size models, in their advertising campaigns and runway shows. This initiative is a response to the long-standing criticism the brand faced for its limited representation of size diversity.

Why is this Initiative Important?

This initiative is important because it challenges the industry’s conventional standards of beauty and promotes body acceptance. By featuring plus-size models, Victoria’s Secret is sending a powerful message that beauty comes in all shapes and sizes. It encourages women to embrace their bodies, regardless of societal expectations.

The Impact on Body Image

The inclusion of plus-size models in Victoria’s Secret campaigns has a significant impact on body image. It helps to normalize diverse body types and reduces the pressure on women to conform to unrealistic beauty standards. Seeing models with curves and different body shapes can boost the self-esteem of individuals who don’t fit the traditional mold of beauty.

How Does this Affect the Fashion Industry?

The Victoria’s Secret Plus Size Initiative is a game-changer for the fashion industry. It challenges the long-standing notion that only slim figures are desirable, opening up opportunities for a more diverse range of models. This move encourages other brands to follow suit and embrace inclusivity, ultimately leading to a more accepting and representative fashion industry.

Response and Criticism

While Victoria’s Secret’s initiative has been largely applauded, it has also faced criticism from some quarters. Critics argue that the brand is only making this change to cater to public pressure and increase profits. Additionally, they argue that the term “plus-size” itself contributes to body shaming by labeling individuals above a certain size. Despite the criticism, the initiative has undeniably started a much-needed conversation about body diversity in the fashion industry.

How to Support the Initiative

If you want to support Victoria’s Secret Plus Size Initiative, there are several ways you can contribute. First, embrace your own body and encourage body positivity in your social circles. Second, support brands and designers who prioritize inclusivity and representation. Finally, engage in conversations surrounding body diversity and challenge societal beauty standards.


The inclusion of plus-size models in Victoria’s Secret campaigns marks a significant step forward in the fashion industry. It challenges the traditional standards of beauty and promotes body acceptance. By supporting this initiative, we can all contribute to a more inclusive and diverse fashion industry that celebrates beauty in all its forms.